About UVU AMA
The purpose of the American Marketing Association Collegiate Chapter of the American Marketing Association at Utah Valley University is to:
•Foster scientific study and research in the field of marketing:
•Develop sound thinking in marketing theory and more exact knowledge and definition of marketing principles.
•Develop better public understanding and appreciation of marketing problems
•Study and discuss legislation and judicial decision regarding marketing.
•Improve marketing personnel.
•Record progress in marketing through the publication of outstanding papers.
•Encourage and uphold sound, honest practices, and to keep marketing operations on a high ethical plane.
•Promote friendly relations between students, faculty, and business people.